Would you lose your belly flab if someone literally paid you to do so? Varallo, Italy thinks so.
The mayor of the northwestern Italian city announced this week that women will be paid $70 for losing 7 pounds, and men must drop 9 pounds to score the same payday.
[Infomercial voice]: "But wait! There's more! If you keep the weight off for 5 months, you rake in another $280!"
Has the phrase, "Put your money where your mouth is!" ever been more appropriate? (How many calories are in a $100 bill?)
“Lots of people are saying, ‘I really need to lose some weight but it’s really tough.’ So I thought, why don’t we go on a group diet?†says Mayor Gianluca Buonanno.
Several people in the town of 7,500 have already signed up.
Seems like a great idea to implement here in America; we're fat, and we love money.
Would you drop 7-9 pounds and keep it off for 5 months for $350?
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Hell yes!
In fact, Paypal me the money and I'll get started right now ;-)
Haha, I'm with you Nath! Seems like a good time to take a 6 month vacation to Varallo, Italy…
Now that's what I call incentive! If I used that tactic of offering discounted or free massage services to my clients with excess belly fat and chronic low back pain I'd probably be out of business!
http://massagemindandbody.com/blog/
Haha, good point Shelley! I'm interested to see how many people sign up, and how their little experiment goes, so I'll be keeping an eye on it, and post any updates I find.
If that's the case, I'm so in! Would love to have my pre-baby weight back (whatever that was) and to be paid to do it as bonus would be great!
This is just to show that when we have enough incentive we all can lose belly fat
@Grace: You can always "pay" yourself by setting specific goals and rewarding yourself as you reach them.
@Stomach Exercises: Exactly, if more people would try it, the benefits they see and feel would far outweigh a few hundred bucks — maybe not a few million, but definitely a few hundred :)
Great idea, motivation is the key. Most people have trouble losing belly fat because they expect results too fast and when they dont see them they quit. This will give them enough of a motivation to stick with their workout/diet long enough to see results.
The 10 lbs lost is reward enough in itself…!
Would you drop 7-9 pounds and keep it off for 5 months for $350?
I don't think we can, our addiction to food is far more serious than our addiction to money.
Most people can't keep the weight off when they're told they're going to die from it let alone make money doing it.
It works for the folks on the biggest loser, well sometimes. Some gain it all back after they win. But you gotta try something right.